Matamo Analytics is a robust alternative to Google Analytics, combining in-depth analytical tools with enhanced privacy. Cookieless tracking makes it easy to protect visitors' data whilst still providing robust analytics to help you maximize your site's potential.
Matomo Analytics Features
Fully-customizable analytics with over 250 different settings to fine-tune the data collected to meet your needs.
In-depth privacy option allow users to opt-out of tracking cookies, anonymizes collected data, and respect users Do Not Track settings.
Includes cookieless tracking options to provide useful statistical data without collecting any personally-identifiable information, foregoing the need for consent.
Diverse data visualizations show you how your visitors use your site; track media analytics, view heatmaps of how visitors explore and engage with your content, and receive comprehensive search engine reporting to see how your site performs.
All data collected is 100% owned by the user; Matomo doesn’t collect or use the data for their own marketing or advertising, unlike other large analytics options such as Google.
Integrates Matomo Analytics smoothly into your Publii site; no need to manually add any code.
Allows for analytics code to be output when previewing site for easy debugging.
Integrates seamlessly into the built-in Publii Cookie Banner for easy GDPR consent requests.